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Background
Background
South Yorkshire is undergoing major changes in patterns of employment.Traditional areas of employment such as the coalfields and the steel industry are in decline. Creative and knowledge-based industries are areas of employment growth but the region is starting from a very low point in adoption and usage of new technologies.
Media are converging around digital technologies. Radio and television studios are becoming digital while traditional computer training is opening up to the possibilities of using sound, moving images and interactive multimedia. Community media initiatives offer local access to radio, television and Internet production and distribution facilities. They provide support through training, guidance, workplacements and mentoring and offer a friendly, flexible and supportive environment at neighbourhood level.
Community media initiatives can give a strong and positive identity to local communities by contributing to local development, democracy,cultural expression, social enterprise, and the inclusion and empowerment of disadvantaged groups. Community media projects can be a point of access for learning creative and ICT skills at communitylevel. By bringing learning together with access to the tools of media production and distribution community media projects offer a rewarding experience to learners and can provide a vital seed bed for new social enterprises and neighbourhood initiatives.
